Meet Doe Deere! The Beauty Entrepreneur’s Morning Routine

SPONSORED GUEST POST: Kelly Hammond of Perennial Relations 

My introduction to this post 

Hi, there lovely followers! 

I am thrilled to be hosting this guest post! Kelly Hammond works with Doe Deere and I was specifically approached for this opportunity, which I am extremely flattered by and grateful for. Lime Crime is one of my favourite cult brands and it is amazing that Doe Deere even came across my blog let alone requesting to use it as a platform for a sponsored post! I hope you enjoy reading it! 

Who is Doe Deere? 

Doe Deere is one of the most well-known beauty entrepreneurs. She is the founder, CEO and owner of Lime Crime Makeup, one of the most popular makeup brands available now. Lime Crime is known for its Unicorn mascot which in Doe’s words represents individuality, rare beauty and compassionate kindness to all animals.  

Doe Deere is a rebel at heart and a self-proclaimed Unicorn Queen! Her unique vision and love for colour in all her ranges has attracted millions of beauty fans and continues to do so. Her personal values, which include promoting and creating cruelty-free and vegan products, permeate through everything she produces. 

The birth of Lime Crime

Lime Crime Makeup came into being two weeks before Halloween in 2008. Doe wanted to find cosmetics that matched her colourful, eccentric wardrobe, so she decided to create one! In 2009, Lime Crime introduced Unicorn Lipsticks, a radical range of lip colours with a sparkling unicorn on the packaging. The Velvetines range followed in 2012, putting the liquid lipstick craze on the map! And how can we forget her unique and dazzling Diamond Crusher Lip Toppers which have paved the way for a whole trend of similar products from other brands!  

Doe oversees all product development with her Unicorns in mind, and she considers her followers to be the biggest source of inspiration! She is a highly regarded influencer in the beauty community for refusing to quit her daydream. Doe encourages other aspiring entrepreneurs to do the same!

What’s Doe Deere’s morning routine? 

Just like most successful people, Doe Deere considers her mornings to be one of the most important parts of her day. But the beauty mogul isn’t only about her makeup and looks, and meticulously plans every minute, down to the very last detail. Here is a look at how Doe Deere spends her mornings. 

Doe Deere usually wakes up at eight thirty in the morning. She always makes sure that she goes to bed early the previous night and gets at least eight to nine hours of sleep. Doe stands by the age-old tip that a good night’s sleep can give you better-looking skin, which is why she tries always to stay true to this! Doe says that she usually doesn’t need to keep alarms since her body clock naturally wakes her up at the right time every morning. She can usually just decide a time that she wants to start out her day at and wakes up in accordance to that! 

Doe starts out her day by drinking a glass of water. Drinking a glass of water first thing in the morning is great for your overall health and skin, which is why she always does that. Through the day, she tries to drink plenty of water and stay hydrated.  

To then get her body ready for the day, Doe indulges in a few light exercises. Stretches and a little bit of light yoga are Doe’s preferred choice of exercise. She openly stated that she isn’t a very athletic person, but still tries her best to stay fit and healthy, and not slack off!  

The next thing that Doe Deere does is prepare her breakfast. She is an incredibly professional vegan cook and can whip up any meal that she wants. Normally, for breakfast, Doe likes to eat grits or even yoghurt with fruits and nuts. Along with her breakfast, she likes to have a glass of freshly squeezed orange juice that she gets from the trees that grow in her backyard! She tries to keep her breakfast as healthy and fresh as possible.  

Doe also considers her mornings as an important time to sit and plan her day. While having her breakfast, she tries to plan the day ahead and thinks of what she needs to do. She also uses the calendar app on her phone to make a note of all the tasks that she needs to complete. During her mornings, she also coordinates with the people working at Lime Crime and sends and receives emails about the company.  

Even though it may seem like her mornings are tightly scheduled, Doe Deere tries her best to stay as technology free as possible to indeed make the most out of that little time that she gets to herself, when she isn’t the boss to the employees at Lime Crime! She sometimes likes to think of the direction that the company should take in the future, and also the new products that she wants to introduce to her customers through Lime Crime at this time in her day.  

The last thing that Doe Deere does before she sets off for work is her makeup! She considers this to be her most favourite part of the day and it is what inspired her to start up her company in the first place. She plans her looks according to her outfits and tries to vary it every day! Before she puts on her makeup, she tries to cleanse her face as thoroughly as possible. She uses good quality products, which is another secret to her flawless skin. She loves to listen to music whilst she makes herself up and always makes sure to spend time with her two Persian cats! 

The rest of Doe’s day is spent in the office with her team, in and out of meetings and socialising. If her creative juices are flowing she will easily work until midnight!  

For more information about Doe Deere and her amazing makeup, check out the Lime Crime’s collection here! 

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