IMATS 2017 – The Greatest Makeup Extravaganza of the Year!

Hello lovely followers,

I hope you are all having a great week so far!

This post has been a very long time coming! I attended IMATS back in May this year and it has been on my draft list for ages! I first attended IMATS with a friend a few years ago, long before I became a makeup artist and beauty blogger, and even then I was hooked!

So what is IMATS?

IMATS stands for International Makeup Artist Trade Show! It is the world’s largest celebration of makeup artistry and creativity. Every year, thousands of make-up artists, exhibitors, and enthusiasts attend the how to discuss, display and collect the best the makeup industry has to offer. Professionals from the fashion and film sectors also attend to provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and the Battle of the Brushes student makeup competitions, where international makeup students race to create winning looks! It’s basically a makeup lovers paradise!

Before IMATS, there were no trade shows specifically designed for make-up artists so to address this, Emmy Award-winning make-up artist and Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. IMATS then expanded to Europe in 2002, with the debut of IMATS London and now you can attend it in many different places around the globe – the show is held six times annually in Los Angeles; New York; London; Vancouver, B.C.; Sydney; and Toronto.

IMATS 2017

This year’s IMATS was, as expected, amazing! I booked my ticket to go months in advance for £45 and by the time the day finally arrived I was so excited I could barely sit still! It was at this year’s event that I actually found out you can sign up for a Pro card which provides lots of additional benefits depending on which level of card you qualify for. I will definitely be applying for the card for next year’s show – you can find out more here.

This year, I attended the event alone and despite arriving pretty early I still had to queue to get in. However, the buzz in the queue was great and everyone was super excited! Once I arrived at the entrance, this is what I walked into:



The atmosphere was crazy! Everywhere you looked there were people shopping, trying makeup, displaying artistic work – it was overwhelming! The first thing I decided to do was find my bearings, as there were loads of makeup brand stands I wanted to visit. Looking back and through the many photographs I took, which are all shared in this post, I am sure there were some I missed!

The Brands

Where do I start? There were some familiar loved makeup brands and then a whole host of brands I had never heard of or tried before. I was literally in heaven! I’ll start with the brands we all know and love:

  • Nars
  • Kat Von D
  • MAC
  • Inglot
  • Urban Decay
  • Beauty Bakerie
  • Lime Crime
  • Nyx
  • Makeup Forever
  • Bobbi Brown

As you can imagine all these stands were busy all day long! A few of them I could not even get close enough to look at the displays!





You can see all the brands had good sized displays and there were some lovely products to buy! Most of the items were available in their normal stores although some of the brands did have offers purely for the show. Watch out for my next post with details of all the makeup I spoilt myself with!

The lesser known brands and those that I had never heard of or bought anything from were:

  • Kryolan
  • Velour
  • Treasure House of Makeup
  • Royal Langnickel
  • Graftobian
  • Makeup Atelier
  • Sugarpill
  • Obsessive Compulsive Cosmetics
  • The Makeup Outlet
  • Guru Makeup Emporium
  • Bdellium Tools
  • Louise Young
  • Naked Cosmetics
  • Provoc
  • Thalia
  • Lash Unlimited
  • Ben Nye
  • Hakuhodo
  • Mehron
  • Screenface



Exploring these brands was the most fun for me! They sold general makeup and accessories to heavy duty theatrical face and body cosmetics! I got to test makeup by brands I had always wanted to try like Makeup Atelier and Ben Nye and play with lashes by Velour! One of my favourite discoveries was Guru Makeup Emporium which stocked Danessa Myricks photographic makeup – her makeup is exceptional! But my highlight had to be visiting the HakuHodo stand! This brand produces some of the finest makeup brushes in the world! There were so many to pick from, I was like a child in a candy shop! You could tell just from the feel of them that they were going to deliver excellent results and the available ranges covered every type of brush possible.

Was it worth attending IMATS 2017?

Without a doubt yes! If you love makeup and meeting other people that love makeup, this is the event you have to attend each year. You’ll see what treasures I picked up in my next post, but even without spending, it is such a fun and vibrant day out, filled with colour and variety and just by talking to the brand staff you can learn so much. I am already planning for 2018 IMATS – tickets will go on sale 6 months before the day, which will be in May again. For full information check out the IMATS website here. Who’s going to join me? Let me know in the comments and don’t forget to follow and subscribe!

Watch out for my next makeup reveal post on my gorgeous IMATS purchases!

Dips xxx

Being a Beauty Blogger – My journey so far!

Hi, there fellow beauty fans!

I am so sorry I have not been blogging for a few weeks! Between my day job and all the lovely things I am about to tell you about, I have had very little time to focus on writing! But, as much as I hate not posting every week, I am really happy to be sharing what I have been up to which will hopefully explain the delay!

This post is going to be different to other posts. It’s going to be a whistle-stop tour of everything that has been happening in my blogging journey so far, particularly in the last few weeks! There will be a few links to check out, (which are not affiliate links) and I hope you’ll click on them and see where my time and effort has been going.

So, the last time I posted was mid-May, after I had reviewed a whole range of lovely Body Shop products! I hope you all enjoyed that post as much as I enjoyed writing it – if you didn’t read it you can check it out here.

Since then, I have had so many things going on I don’t even know where to start! Here goes:

  • blogging on ReallyRee

I am really proud to say I have become a contributor to the blog ReallyRee! This blog is huge in the beauty blogging world and I have subscribed to it for a while. Never did I think when I started blogging, that I would be able to contribute to it myself! I contacted the blog in the hope that I would be able to learn some valuable information about beauty blogging and was then invited to submit a blog to them to decide whether I was contributor material….and I was! So far I have submitted two posts, one is already live and one is soon to be! You can check out my first post about Lilly Lashes here.


  • blogging on Greenide

On top of that, I have also been invited to blog regularly for a digital magazine called Greenide! I was approached by the magazine through Instagram and like ReallyRee, they asked me to prepare a blog for them which then led to me being asked to be a permanent blogger for them! I have written a few posts for them already, which I have listed below so you can have a read!  They are also looking for bloggers generally to contribute to the magazine so if any of you are bloggers and would like more exposure leave a comment on this post and I will put you in touch with my contact!  Here are my posts – The Little Known BoxThe Blackhead Suction RemoverMy Weekend Beauty HaulBrand Focus: Charlotte Tilbury and The Glossy Box.


  • Digital Miss

Also this month, I was included in the May edition of another digital magazine called Digital Miss! This is a new online magazine that used social media to ask for blog submissions from bloggers which the editors then whittled down to their favourites. Those favourites were then included in the May launch! You can find my post here and the magazine is now looking for June contributors so if you are interested go to the site and apply!


  • Beauty Royale

Through Instagram again, I have been invited to an interview in London regarding my makeup work! The company is called Beauty Royale and they approached me to be one of their first interviewees! I am attending the interview this coming weekend and I am very excited – watch out for my update once I have done it!


  • Makeup Artistry

In addition to my blogging developments, I have also been increasing my makeup and hair artistry work, which I am loving! As well as booking individual clients for hair and makeup, most recently, I was asked to be a makeup and hair artist at the Miss Vietnam beauty contest in Birmingham, which was hard work but so much fun and the contestants were all so beautiful but very friendly and down to earth. Here’s a sneak peek of the looks I created, which I will be posting on my Instagram soon!


If you are a beauty obsessive like me then you may have attended IMATS 2017 and the Beauty UK show – I attended both and they were amazing! I will be writing a separate blog for both shows but I have to say they were both very enjoyable and I bought some gorgeous makeup which I will review in due course! If you have never been to either show you need to, IMATS is not cheap at £45 a ticket but if you are a makeup artist or student you can apply to go for free, and the Beauty UK show is free if you book in advance!

  • Selfridges

More locally, Selfridges Birmingham held a beauty haul event for an evening and I was lucky enough to get a ticket! These events happen a handful of times during the year and are always good fun, with demonstrations and makeover opportunities, free canapes and drinks and a goody bag! I bought a few items during the evening which I will review in separate posts but if you have never heard of these events, sign up to Selfridges newsletter and you will then receive an email each time they arrange one! Harvey Nichols also arranges similar evenings – I am waiting to hear about their next one!


  • Flipboard

Finally, I have created my own magazine to promote this blog on Flipboard! If you have never heard of Flipboard, it is an online magazine whereby you can design the content of your feed so that it is tailored to your likes and tastes. I did not know until recently that you can also create your own magazine on Flipboard so I decided to try it and also invited some other beauty bloggers to collaborate on it! It was really easy to set up and is another way to promote my blog to a different audience! You can take a look at the magazine here and if any of you are beauty bloggers and would like to be considered as a contributor, leave me a comment on this post with your blog and contact details and I will come back to you!

Other Developments

These are the main things I have been working on but there have been lots of smaller developments as well, such as setting up a domain ready for me to switch from a free to a fully self hosted site in the near future (which will be, being offered discounts codes by companies in the beauty and fashion industries such as Mikasa Beauty and Mirina Collections, being invited to Pinterest Group Boards to share my blogs and making contacts with people in the modelling industry to broaden my network and makeup artistry opportunities! Even though I have only been blogging for 5 months I feel like I have been blessed with so many opportunities and I am hoping it is a sign of things to come!

I hope you found this post a fun read and I also hope it inspired you to try new things and look for opportunities wherever you can! I would like to say thanks to all of you for following me and subscribing – I wouldn’t be writing at all if it weren’t for you lovely people supporting me! Do leave me your comments and feel free to share, like and subscribe to email – I will be posting again very soon!

Dips xxx


The Glamour Beauty Festival 2017 – been there, done that and got the goody bag!

Hello, fellow beauty junkies!

I hope you are enjoying your weekends, today is my organisation day for the week ahead so I thought I would start with drafting my blog for this week! I am also hoping to prepare a few other posts ready for the coming week or two as I am going to be super busy and may not get time otherwise! Hopefully, I will have time to read some of your blogs as well!

The Glamour Beauty Festival

This time last week, I was recovering from my day in London at the Glamour Beauty Festival. I went on Saturday morning and attended the festival before enjoying a walk through London as I made my way back to Euston Station. Suffice it to say, I walked a good 8 miles and was exhausted by the time I got home, but it was a lovely day!

I found out about the festival in the Glamour magazine, which I occasionally buy if there are some good beauty buys and reviews in it. When I saw that they were holding a festival dedicated to beauty I obviously had to buy a ticket!

The Event

The first thing I would say is that it was not a cheap event. The festival was over a couple of days and they had split the days into morning sessions, afternoon sessions and full day sessions. The half days cost £45 and the full days cost £75. I decided to attend a morning session due to the cheaper price! Luckily you received the goody bag whichever ticket you bought, I’ll come back to this later!

The festival was held in the Saatchi Gallery in Sloane Square, which was a lovely venue. The format of the festival was as follows:

  • There were a handful of makeup, beauty and skincare brands in attendance each with their own display and workspace. They were spread over 2 floors. Here are some photos to show you what I mean:

  • Each brand was offering some free service to test their products, which you would need to queue for. Some of the brands were also selling their products whilst others were just showcasing them and hosting promotions on their websites and social media.
  • There were also mini cafe bars throughout the floors to keep you fed and watered and Glamour magazine was on the top floor providing the goody bags and subscription offers.

The Brands

The brands I specifically looked at were Estee Lauder, Marc Jacobs, Eylure, Laura Mercier and Elegant Touch. I wanted to have a look at Nars, Pixie and Fresh as well but the queues and crowds prevented me from getting close! There were also hair stylists at the festival from hair brands such as GHD but again the queues were so long you would have wasted too much time waiting for them. Bearing in mind my ticket only allowed my attendance from 9.30-1.30 I had to be frugal with my time!

Marc Jacobs

One of the highlights of the festival for me was having an eye makeover by Marc Jacobs. I love the makeup produced by this brand, particularly the eyeliners and luckily the queue was not horrendous when I found them so I managed to get to a makeup artist pretty fast! The makeup artist was lovely and very knowledgable about the brand and she used a couple of the new gel eyeliners they have released along with a purple mascara. I did not buy anything as I can always buy online but I loved the final eye look and would definitely recommend trying the makeup if you haven’t before.

Once I had gone through all the brand stands I went to collect my goody bag. I had already seen online some information about the products in the bag so I was really excited! The good bag did not disappoint, you received a substantial number of products worth almost £200! They were a good mix of makeup, skin care and hair care and a cross-section of high street to high-end brands. Here’s what you received:

Amazing right? I have barely tried anything yet but as I work through things I will post my reviews!

Would I attend the festival again?

So what did I think of the festival overall? To be honest, for the ticket prices, I was a little disappointed with the lack of brands in attendance. There were less than 20 present and trying to actually see products and speak to the representatives was a nightmare because there were so many people at each stand. This brings me to my next ‘con’ – the festival was primarily an event to try to test services, not to actually buy products and look at the ranges on offer. Because of this, you spent an inordinate amount of time in queues or trying to push through people just to see what the brands had brought with them, which wasn’t much. For me, that was frustrating and not really what I had attended for.

The best thing was the goody bag! I am glad I attended for that reason alone because there is so much in it to try, however, if they hold the festival again next year I will think carefully before buying a ticket as it is a long way to go and expensive just to stand in queues!

As an aside, after the festival, I had a lovely afternoon in London and did manage to look in some other makeup stores to test other products. In Space NK I was able to check out the new Cover FX highlighter drops:


I’ve since ordered both online! I also walked through Hyde Park which was lovely and stopped to look over the lake because the view was so pretty:

All in all, it was a great day out so I am glad I made the effort to go, but if it weren’t for the goody bag and the eye makeover I don’t think I would have found the festival very enjoyable. I think the idea of a beauty festival is excellent and it would no doubt attract a lot of visitors but the format of this one was not to my liking. Compared to the Professional Beauty Show I attended (see my previous blog on this event!) this festival was a bit of a letdown but hopefully they will improve on it next year!

I hope you found this event review useful, do leave any comments or questions in the comment box below! I will be attending IMATS in London and the Beauty UK show in Birmingham, both in May, so it will be interesting to see how they compare! Don’t forget to subscribe and follow me for more fun reviews and beauty info!



The Professional Beauty Show 2017 -Was it worth attending?

Hi beautiful people!

I hope you have all had a great weekend and you’re enjoying your Sundays before the working week starts again! My week has been crazy in my day job and a busy weekend so far but finally found time to sit down and write! I have a growing list of blogs to prepare and it keeps getting longer!

The Professional Beauty Show

So, a few weeks ago I attended the Professional Beauty Show 2017 in London. If you follow me on social media you will know that at this event I also met the inventor of the Stylpro brush cleaner which was a massive highlight for me! It was the first time I attended this event and I have to say, it was really worthwhile trekking to London for it!


The Brands

The first thing that I found amazing is that the event is FREE. This was a huge exhibition of many beauty, skincare and makeup distributors. You would think there would be a hefty ticket price too go with the size of the event, but there was no charge and no catches! Some of the well-known brands such as Murad, Dermalogica and OPI attended, to name a few:



Secondly, you were spoilt for choice. I am pretty sure I did not get chance to visit every single exhibitor due to the sheer number of them! I tried to work around as many of the makeup stands as possible and visited some of the skin care brands too. There were some expected favourites such as Nyx Professional and Inglot and also a few companies I had not heard of:

As you can imagine, the queues were crazy! There were also some unexpected surprises which I was thrilled to see! Spectrum had a stand, whose brushes I have long coveted and Kryolan had a stand, which is one of the best and most established professional makeup brands. I naturally visited both!

I decided against buying any Spectrum brushes on this occasion as it was simply too busy to have a proper look. Getting close enough was hard but I know that buying some in the future is a definite!

However, I wasn’t quite so restrained at the Kryolan stand! I have long been a fan of this brand but never had the opportunity to check out the full range. I ended up buying an eyeshadow palette and 2 fine glitter pigments from there! The quality of the makeup is exceptional, the pigmentation of the eyeshadow is excellent and the glitters are stunning. They actually come in different textures, from the very chunky glitters to the super fine, but they are all beautiful.

Glitter Heaven

On the subject of glitters, this show was glitter heaven! There were several stands selling various glitters in an array of colours and I was in my element!


I ended up buying several different glitters but tried to pick colours that I did not already have! They were all good quality and very reasonably priced so it was worth attending the event just for that! The only brand I could not properly look at was Magpie Beauty because it was swamped with fans!


Finally, you were also able, despite the number of attendees, to take part in demonstrations. Most exhibitors were testing samples on visitors, doing demonstrations and offering treatments. I thought this was very ambitious but also essential to pulling in customers. I ended up assisting in a demo for the Stylpro brush cleaner and giving a review which was posted on Twitter! My aunt had a foundation and concealer makeover by Supercover Professional Makeup, which was actually very impressive:

Suffice it to say, she ended up buying some of their products and has since told me how pleased she is with them!

Would I attend the event again?

So, would I recommend attending this event? Hell yes! Not only was it free, there was a huge amount of information to gain and amazing brands to explore. I have only touched on some of the companies I spoke to but there were brush brands such as Crown Brushes, hair extension brands, makeup storage companies, the list goes on. I also used the opportunity to hand out some of my beauty blog cards to reps and discussed possible collaborations or reviewing products for them, which is so much easier to do in person than through emails etc. Then there’s the fact I was able to use my love of this industry to speak to someone like Tom Pellereau of Stylpro and I was able to gain social media exposure as a result!

All in all, this show will be a date to save for 2018 and I hope it is even better than this year was! I will soon be reviewing the lovely products I bought at the show but for now, here’s a little sneak peek:

I hope you found this blog fun and interesting! If you have any questions about the show do feel free to comment below! As always, if you like reading my blogs, remember to follow, like and subscribe!



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