Meet Doe Deere! The Beauty Entrepreneur’s Morning Routine

SPONSORED GUEST POST: Kelly Hammond of Perennial Relations 

My introduction to this post 

Hi, there lovely followers! 

I am thrilled to be hosting this guest post! Kelly Hammond works with Doe Deere and I was specifically approached for this opportunity, which I am extremely flattered by and grateful for. Lime Crime is one of my favourite cult brands and it is amazing that Doe Deere even came across my blog let alone requesting to use it as a platform for a sponsored post! I hope you enjoy reading it! 

Who is Doe Deere? 

Doe Deere is one of the most well-known beauty entrepreneurs. She is the founder, CEO and owner of Lime Crime Makeup, one of the most popular makeup brands available now. Lime Crime is known for its Unicorn mascot which in Doe’s words represents individuality, rare beauty and compassionate kindness to all animals.  

Doe Deere is a rebel at heart and a self-proclaimed Unicorn Queen! Her unique vision and love for colour in all her ranges has attracted millions of beauty fans and continues to do so. Her personal values, which include promoting and creating cruelty-free and vegan products, permeate through everything she produces. 

The birth of Lime Crime

Lime Crime Makeup came into being two weeks before Halloween in 2008. Doe wanted to find cosmetics that matched her colourful, eccentric wardrobe, so she decided to create one! In 2009, Lime Crime introduced Unicorn Lipsticks, a radical range of lip colours with a sparkling unicorn on the packaging. The Velvetines range followed in 2012, putting the liquid lipstick craze on the map! And how can we forget her unique and dazzling Diamond Crusher Lip Toppers which have paved the way for a whole trend of similar products from other brands!  

Doe oversees all product development with her Unicorns in mind, and she considers her followers to be the biggest source of inspiration! She is a highly regarded influencer in the beauty community for refusing to quit her daydream. Doe encourages other aspiring entrepreneurs to do the same!

What’s Doe Deere’s morning routine? 

Just like most successful people, Doe Deere considers her mornings to be one of the most important parts of her day. But the beauty mogul isn’t only about her makeup and looks, and meticulously plans every minute, down to the very last detail. Here is a look at how Doe Deere spends her mornings. 

Doe Deere usually wakes up at eight thirty in the morning. She always makes sure that she goes to bed early the previous night and gets at least eight to nine hours of sleep. Doe stands by the age-old tip that a good night’s sleep can give you better-looking skin, which is why she tries always to stay true to this! Doe says that she usually doesn’t need to keep alarms since her body clock naturally wakes her up at the right time every morning. She can usually just decide a time that she wants to start out her day at and wakes up in accordance to that! 

Doe starts out her day by drinking a glass of water. Drinking a glass of water first thing in the morning is great for your overall health and skin, which is why she always does that. Through the day, she tries to drink plenty of water and stay hydrated.  

To then get her body ready for the day, Doe indulges in a few light exercises. Stretches and a little bit of light yoga are Doe’s preferred choice of exercise. She openly stated that she isn’t a very athletic person, but still tries her best to stay fit and healthy, and not slack off!  

The next thing that Doe Deere does is prepare her breakfast. She is an incredibly professional vegan cook and can whip up any meal that she wants. Normally, for breakfast, Doe likes to eat grits or even yoghurt with fruits and nuts. Along with her breakfast, she likes to have a glass of freshly squeezed orange juice that she gets from the trees that grow in her backyard! She tries to keep her breakfast as healthy and fresh as possible.  

Doe also considers her mornings as an important time to sit and plan her day. While having her breakfast, she tries to plan the day ahead and thinks of what she needs to do. She also uses the calendar app on her phone to make a note of all the tasks that she needs to complete. During her mornings, she also coordinates with the people working at Lime Crime and sends and receives emails about the company.  

Even though it may seem like her mornings are tightly scheduled, Doe Deere tries her best to stay as technology free as possible to indeed make the most out of that little time that she gets to herself, when she isn’t the boss to the employees at Lime Crime! She sometimes likes to think of the direction that the company should take in the future, and also the new products that she wants to introduce to her customers through Lime Crime at this time in her day.  

The last thing that Doe Deere does before she sets off for work is her makeup! She considers this to be her most favourite part of the day and it is what inspired her to start up her company in the first place. She plans her looks according to her outfits and tries to vary it every day! Before she puts on her makeup, she tries to cleanse her face as thoroughly as possible. She uses good quality products, which is another secret to her flawless skin. She loves to listen to music whilst she makes herself up and always makes sure to spend time with her two Persian cats! 

The rest of Doe’s day is spent in the office with her team, in and out of meetings and socialising. If her creative juices are flowing she will easily work until midnight!  

For more information about Doe Deere and her amazing makeup, check out the Lime Crime’s collection here! 

IMATS 2017 – The Greatest Makeup Extravaganza of the Year!

Hello lovely followers,

I hope you are all having a great week so far!

This post has been a very long time coming! I attended IMATS back in May this year and it has been on my draft list for ages! I first attended IMATS with a friend a few years ago, long before I became a makeup artist and beauty blogger, and even then I was hooked!

So what is IMATS?

IMATS stands for International Makeup Artist Trade Show! It is the world’s largest celebration of makeup artistry and creativity. Every year, thousands of make-up artists, exhibitors, and enthusiasts attend the how to discuss, display and collect the best the makeup industry has to offer. Professionals from the fashion and film sectors also attend to provide education and demonstrations at IMATS, and new products often debut there. IMATS also features a make-up museum and the Battle of the Brushes student makeup competitions, where international makeup students race to create winning looks! It’s basically a makeup lovers paradise!

Before IMATS, there were no trade shows specifically designed for make-up artists so to address this, Emmy Award-winning make-up artist and Make-Up Artist magazine publisher Michael Key held the first IMATS in August 1997 in Los Angeles. IMATS then expanded to Europe in 2002, with the debut of IMATS London and now you can attend it in many different places around the globe – the show is held six times annually in Los Angeles; New York; London; Vancouver, B.C.; Sydney; and Toronto.

IMATS 2017

This year’s IMATS was, as expected, amazing! I booked my ticket to go months in advance for £45 and by the time the day finally arrived I was so excited I could barely sit still! It was at this year’s event that I actually found out you can sign up for a Pro card which provides lots of additional benefits depending on which level of card you qualify for. I will definitely be applying for the card for next year’s show – you can find out more here.

This year, I attended the event alone and despite arriving pretty early I still had to queue to get in. However, the buzz in the queue was great and everyone was super excited! Once I arrived at the entrance, this is what I walked into:

   

   

The atmosphere was crazy! Everywhere you looked there were people shopping, trying makeup, displaying artistic work – it was overwhelming! The first thing I decided to do was find my bearings, as there were loads of makeup brand stands I wanted to visit. Looking back and through the many photographs I took, which are all shared in this post, I am sure there were some I missed!

The Brands

Where do I start? There were some familiar loved makeup brands and then a whole host of brands I had never heard of or tried before. I was literally in heaven! I’ll start with the brands we all know and love:

  • Nars
  • Kat Von D
  • MAC
  • Inglot
  • Urban Decay
  • Beauty Bakerie
  • Lime Crime
  • Nyx
  • Makeup Forever
  • Bobbi Brown

As you can imagine all these stands were busy all day long! A few of them I could not even get close enough to look at the displays!

   

   

    

  

You can see all the brands had good sized displays and there were some lovely products to buy! Most of the items were available in their normal stores although some of the brands did have offers purely for the show. Watch out for my next post with details of all the makeup I spoilt myself with!

The lesser known brands and those that I had never heard of or bought anything from were:

  • Kryolan
  • Velour
  • Treasure House of Makeup
  • Royal Langnickel
  • Graftobian
  • Makeup Atelier
  • Sugarpill
  • Obsessive Compulsive Cosmetics
  • The Makeup Outlet
  • Guru Makeup Emporium
  • Bdellium Tools
  • Louise Young
  • Naked Cosmetics
  • Provoc
  • Thalia
  • Lash Unlimited
  • Ben Nye
  • Hakuhodo
  • Mehron
  • Screenface

    

    

Exploring these brands was the most fun for me! They sold general makeup and accessories to heavy duty theatrical face and body cosmetics! I got to test makeup by brands I had always wanted to try like Makeup Atelier and Ben Nye and play with lashes by Velour! One of my favourite discoveries was Guru Makeup Emporium which stocked Danessa Myricks photographic makeup – her makeup is exceptional! But my highlight had to be visiting the HakuHodo stand! This brand produces some of the finest makeup brushes in the world! There were so many to pick from, I was like a child in a candy shop! You could tell just from the feel of them that they were going to deliver excellent results and the available ranges covered every type of brush possible.

Was it worth attending IMATS 2017?

Without a doubt yes! If you love makeup and meeting other people that love makeup, this is the event you have to attend each year. You’ll see what treasures I picked up in my next post, but even without spending, it is such a fun and vibrant day out, filled with colour and variety and just by talking to the brand staff you can learn so much. I am already planning for 2018 IMATS – tickets will go on sale 6 months before the day, which will be in May again. For full information check out the IMATS website here. Who’s going to join me? Let me know in the comments and don’t forget to follow and subscribe!

Watch out for my next makeup reveal post on my gorgeous IMATS purchases!

Dips xxx

5 things I love about Makeup Geek – My Collection

Hi, there beauty lovers!

I hope you have all been enjoying your Easter Bank holiday weekend, I cannot believe how fast it has gone! I have spent most of it working on improving my blog so I have not posted anything new until now! This post took some preparation but I have been wanting to write it for ages!

Makeup Geek

If you have not heard of or used Makeup Geek eyeshadow before you’re really missing out! I had not heard of the brand myself until about 18 months ago but I am so glad I did because it is now one of my staple brands to follow and buy from.

Makeup Geek has been producing quality makeup and brushes for a while now and everything I have bought has been excellent. They have also launched lip products which I am going to purchase as soon as I can! As far as the eyeshadow is concerned though, it is second to none for pigmentation, texture, colour range and affordability.

As someone who loves to experiment with eye looks (check out my Instagram and Pinterest feeds and you’ll see for yourself!), once I knew how extensive the Makeup Geek range was I had to start collecting the pans!

This is my current collection:

I have tried to amass a good selection from each colour group and I have used almost every colour! My collection includes a mixture of all the different Makeup Geek eyeshadow finishes – matte, foiled and duochrome. Regardless of the finish you use, the colour payoff is exceptional as is the durability.

The Swatches

Now for the fun part! I took swatches of every single colour in my collection for all of you to see! I also listed the names of each eyeshadow pan next to the swatch so you can pick the colours you really like and might want to buy:

Hopefully, you can see how amazing the colours and pigmentation are – on my eyes, the colours are even more intense.

So, what are the 5 things I love about Makeup Geek?

  1. The colour range – I am a colour magnet and love everything multicoloured so for me Makeup Geek is heaven! I can be as muted or as bright and crazy as I want and I know that every single pan will be good quality and will look beautiful after application. There is also very little fallout from most of the pans although some of the more shimmery shades will have a nominal amount when you build them up. What is great is that the brand caters for all tastes – if you’re like me there are some amazing bright colours you can work with but if you’re a more natural neutral loving addict there are just as many paler, more subtle shades to experiment with.
  2. The finishes – Makeup Geek does three different eyeshadow finishes, which are matte, foiled and duochrome. All three result in great makeup looks and they all work well together too so you can create multidimensional effects and add real depth to your look. Having tried other brands for foiled and duochrome style eyeshadows, in particular, I would still say Makeup Geek is the best.
  3. The pigmentation – I cannot shout about this enough! Whilst there are now some brands that could compete with Makeup Geek on this point when I started my collection they were hardly any that could compare. Even now not many brands have nailed high-quality pigmentation on all finishes. I have yet to use a shade from my collection that does not give colour pay off and not only that, the colour intensity does not fade during the day. They are also intense enough to use as eyeliners!
  4. The texture – every Makeup Geek eyeshadow feels smooth and buttery to the touch. They are not chalky or dry in any way and you can easily dent one with the tip of your finger if you’re not careful! I actually broke one of my pans accidentally and had to put it back together using rubbing alcohol but this did not in any way affect the quality of the eyeshadow or the texture or colour intensity. Because they are so soft and creamy they are a dream to work with and blending them is so easy. Once applied they also stay in place and don’t melt into one another or slide over the eye due to the weather or the natural oils on the eyelid. As we approach Summer, this is a definite bonus!
  5. The affordability – I have looked at other brands that cater for individual eyeshadow pans, such as Anastasia Beverley Hills, and I have to say I find Makeup Geek to be the most affordable. You can order them from Makeup Geek direct, which is what I do, and even with shipping, it is still very reasonably priced. There are some UK stores that sell them too but they work out more expensive than the actual store. You can also order the pans in sets on the main website so it is more like a palette. I personally love the ability to pick the specific colours I want without paying over the odds for that option.

I hope this post gives you a flavour of the Makeup Geek brand! Definitely have a look at the website because there are so many other great products you can buy, from eyeliners, pigments, glitters right through to lipsticks and highlighters. The brand is cruelty and paraben free as well which I know will appeal to many people now. The other thing I love about the website is that they have an education section and video tutorials so you can learn tips and tricks to improve your makeup artistry!

Thanks for reading lovelies, ask any questions you have below and feel free to share and like! Enjoy what’s left of the Easter weekend!

Dips xxx