The Glamour Beauty Festival 2017 – been there, done that and got the goody bag!

Hello, fellow beauty junkies!

I hope you are enjoying your weekends, today is my organisation day for the week ahead so I thought I would start with drafting my blog for this week! I am also hoping to prepare a few other posts ready for the coming week or two as I am going to be super busy and may not get time otherwise! Hopefully, I will have time to read some of your blogs as well!

The Glamour Beauty Festival

This time last week, I was recovering from my day in London at the Glamour Beauty Festival. I went on Saturday morning and attended the festival before enjoying a walk through London as I made my way back to Euston Station. Suffice it to say, I walked a good 8 miles and was exhausted by the time I got home, but it was a lovely day!

I found out about the festival in the Glamour magazine, which I occasionally buy if there are some good beauty buys and reviews in it. When I saw that they were holding a festival dedicated to beauty I obviously had to buy a ticket!

The Event

The first thing I would say is that it was not a cheap event. The festival was over a couple of days and they had split the days into morning sessions, afternoon sessions and full day sessions. The half days cost £45 and the full days cost £75. I decided to attend a morning session due to the cheaper price! Luckily you received the goody bag whichever ticket you bought, I’ll come back to this later!

The festival was held in the Saatchi Gallery in Sloane Square, which was a lovely venue. The format of the festival was as follows:

  • There were a handful of makeup, beauty and skincare brands in attendance each with their own display and workspace. They were spread over 2 floors. Here are some photos to show you what I mean:

  • Each brand was offering some free service to test their products, which you would need to queue for. Some of the brands were also selling their products whilst others were just showcasing them and hosting promotions on their websites and social media.
  • There were also mini cafe bars throughout the floors to keep you fed and watered and Glamour magazine was on the top floor providing the goody bags and subscription offers.

The Brands

The brands I specifically looked at were Estee Lauder, Marc Jacobs, Eylure, Laura Mercier and Elegant Touch. I wanted to have a look at Nars, Pixie and Fresh as well but the queues and crowds prevented me from getting close! There were also hair stylists at the festival from hair brands such as GHD but again the queues were so long you would have wasted too much time waiting for them. Bearing in mind my ticket only allowed my attendance from 9.30-1.30 I had to be frugal with my time!

Marc Jacobs

One of the highlights of the festival for me was having an eye makeover by Marc Jacobs. I love the makeup produced by this brand, particularly the eyeliners and luckily the queue was not horrendous when I found them so I managed to get to a makeup artist pretty fast! The makeup artist was lovely and very knowledgable about the brand and she used a couple of the new gel eyeliners they have released along with a purple mascara. I did not buy anything as I can always buy online but I loved the final eye look and would definitely recommend trying the makeup if you haven’t before.

Once I had gone through all the brand stands I went to collect my goody bag. I had already seen online some information about the products in the bag so I was really excited! The good bag did not disappoint, you received a substantial number of products worth almost £200! They were a good mix of makeup, skin care and hair care and a cross-section of high street to high-end brands. Here’s what you received:

Amazing right? I have barely tried anything yet but as I work through things I will post my reviews!

Would I attend the festival again?

So what did I think of the festival overall? To be honest, for the ticket prices, I was a little disappointed with the lack of brands in attendance. There were less than 20 present and trying to actually see products and speak to the representatives was a nightmare because there were so many people at each stand. This brings me to my next ‘con’ – the festival was primarily an event to try to test services, not to actually buy products and look at the ranges on offer. Because of this, you spent an inordinate amount of time in queues or trying to push through people just to see what the brands had brought with them, which wasn’t much. For me, that was frustrating and not really what I had attended for.

The best thing was the goody bag! I am glad I attended for that reason alone because there is so much in it to try, however, if they hold the festival again next year I will think carefully before buying a ticket as it is a long way to go and expensive just to stand in queues!

As an aside, after the festival, I had a lovely afternoon in London and did manage to look in some other makeup stores to test other products. In Space NK I was able to check out the new Cover FX highlighter drops:


I’ve since ordered both online! I also walked through Hyde Park which was lovely and stopped to look over the lake because the view was so pretty:

All in all, it was a great day out so I am glad I made the effort to go, but if it weren’t for the goody bag and the eye makeover I don’t think I would have found the festival very enjoyable. I think the idea of a beauty festival is excellent and it would no doubt attract a lot of visitors but the format of this one was not to my liking. Compared to the Professional Beauty Show I attended (see my previous blog on this event!) this festival was a bit of a letdown but hopefully they will improve on it next year!

I hope you found this event review useful, do leave any comments or questions in the comment box below! I will be attending IMATS in London and the Beauty UK show in Birmingham, both in May, so it will be interesting to see how they compare! Don’t forget to subscribe and follow me for more fun reviews and beauty info!



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